Saver likes to make the most of everything they have, focused on finding a greater sense of stability in life and concerned about managing finances effectively. They tend to be frugal, busy consumers who often value identity – gender, sexual, and cultural – above other groups. They value alone time beyond the responsibilities of work and home, and they are usually employed full-time or actively looking for work, motivated by increasing their financial stability. Savers typically search for sales, discounts and coupons. They would often rather do things for themselves vs. hire others to do it for them. They have less bandwidth to focus on exercise and health/wellness – in many ways, they consider those behaviors to be more of a luxury, but do aspire to reach their own health goals.

Savers are often concerned with the greater good in their purchasing decisions and behaviors, with a specific focus on being more environmentally-conscious. Saver tends to be more religious and spiritual than other types, as well as more culturally diverse. They are cautiously optimistic about their futures, believing their life and job circumstances are destined to improve.