Artisan is usually looking  for opportunities to do things themselves, preferring to do (or create) things rather than outsource the work to someone else. A high proportion of this group is self-employed, spending significant time focusing on their own business. They tend love hobbies and pet projects, and thus value alone time to explore these passions.

Financially, this archetype is typically more frugal — even though they spike in DIY projects, they spend less than other archetypes on materials. They are hopeful about building wealth for the future, though they’re often worried about money. They tend to spend more on experiences instead of accumulating things. They also typically invest less time and energy into exercise and overall health and wellness than other types, potentially because they also have a higher level of family and home responsibilities than the average type.